Equipment R.O.I. Consulting

Is equipment the "place to spend?" Probably not. 

When subjected to a cost/benefit analysis that considers the performance gained per dollars spent, much high-performance equipment yields fairly marginal gains that will most benefit athletes who've already maxed out their performance potential in other areas. 

Light and aero bikes don't win races in the ways that tactics, fitness, handling, and power production do. Learn to save watts with good tactics and good technique first...only then should you actually buy something to save you some more watts. 

If you want to develop as a competitor, we'll hedge our bets that you can make it further in one year on generic equipment with the support from a qualified coach than you could flying solo on the latest and greatest superbike.

Coach Adrian can help you assess what sort of equipment makes sense for you on your budget with your goals. By investing in some consulting time with Adrian, you may save thousands and still accomplish what you sought out to.